Privacy Policy

This website is operated by Pure AG. We take your privacy very seriously therefore we urge to read this policy very carefully because it contains important information about us and the personal information we collect about you, our users; what we do with your information, and who your information may be shared with.

Who we are

Pure AG (‘we’ or ‘us’) are a ‘data controller’ for the purposes of the Data Protection Act 1998, (ie we are responsible for, and control the processing of, your personal information).

Information we collect

  1. a) Personal information you provide to us

We collect the following personal information that you provide to us:

  • Contact information (Name, postal address, email address, mobile or phone number
  • Gender
  • Your age group
  • Shipping and billing information (delivery address and billing address)
  • Payment information (payment card number, expiration date and security code)
  • Skincare
  • Skincare/product preferences

Some examples of when we collect this information include:

  • When making purchases
  • When signing up to our newsletter
  • When entering competitions
  • When completing a skin consultation form
  1. b) Personal information you provide about third parties

If you give us information about another person, you confirm that the other person has appointed you to act on their behalf and agreed that you shall consent on their behalf to the processing of their personal data; shall receive any data protection notices on their behalf; and shall consent on their behalf to the transfer of their personal data abroad.

  1. c) Cookies and similar technologies

A cookie is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects (‘flash cookies’) and single-pixel gifs. Such technologies can be used to track users’ actions and activities, and to store information about them. We use these cookies and/or similar technologies on this website.

Cookies we use to monitor and/or collect the following information:

  • Essential

– Prevent from dangerous hacking of CSRF – 1 year
– Allow to have a great shopping experience – Session
– Use to verify if the browser of the user accept cookies – Session
Essential cookies are important and contribute to enable basic features to make the website usable.

  • Analytics

– Record the unique login used to generate analytics on whic way users use the website – 24 months
– Use by Google Analytics to decrease query rates – Session
Analytics cookies help us to understand how users interact with our website to improve it.

  • Marketing

– Follow the user by websites to publish interesting ads. – Session
Marketing cookies are used to follow users trough websites to publish the best ads.

These information helps us to build a profile of our users.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies generally visit or

Or, you can also change settings you want on cookies pop-up and choose which ones you accept.

How we use the information we collect

We collect information about our users for the following purposes:

  • Create and manage any online accounts you hold with us
  • Process your order
  • Carry out customer profiling and analyse your purchasing preferences
  • To send communication to serve you and respond to queries
  • Send you promotional materials, newsletters if you so elect

Who your information may be shared with

We will never rent, sell or disclose your personal details with any third parties for use of marketing their products and services.

We use Service Providers who perform services on our behalf based on our instructions and consistent with our Privacy Policy.  Examples of these service providers include, credit card processing, webhosting, marketing services and product fulfilment.  Such third parties may be provided with access to your information needed to fulfil their specific function but may not use the information for any other purpose.

We may disclose any information to law enforcement agencies in connection with any investigation to help prevent unlawful activity.


Our website may contain links to or from other websites for your convenience or information.  Please note that we are not responsible for the content or privacy polices of other sites and would recommend that you read their privacy policy when visiting any linked websites.


We would like to send you information about products, services, offers, competitions and our business which may be of interest to you. Such information could be sent by post or email.

We will ask whether you would like us to send you marketing messages on the first occasion that you provide any relevant contact information (i.e. on purchase, signing up to a newsletter, entering a competition etc). If you do opt in to receive such marketing from us you can opt out at any time (see ‘What rights do you have?’ below for further information). If you have any queries about how to opt out, or if you are receiving messages you do not want you can contact us using the details provided below.

Keeping your information secure

We will use technological and organisation measures to keep your information secure. These measures may include the following examples:

  • User accounts access is controlled by a unique username and password
  • All data is stored on secure servers; payment details are encrypted using SSL

However, while we will use all reasonable efforts to secure your personal data, in using the site you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. We cannot be held responsible for security breaches occurring on the User’s electronic devices used to browse the website, which may result due to the lack of adequate virus protection software or spyware that the User may inadvertently have installed on their device.

What rights do you have?

Right to request a copy of your information

You can request a copy of your information which we hold (this is known as a subject access request). If you would like a copy of some or it, please:

  • email, call or write to us (using the contact details below) and let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and let us know the information you want a copy of, including any account or reference numbers, if you have them
  • Or go on “my personal data” in the footer of the website

We may ask you to pay a fee before sending this information to you.

Right to correct any mistakes in your information

We will make every effort to create an accurate record of personal information you have provided us through this website, but you are responsible for keeping your information with us up to date.  You can review or change your personally identifiable information by logging onto your account and amending your details.  You can request us free of charge to correct any mistakes in your information which we hold for marketing purposes. If you would like to do this, please:

  • contact us using the contact details below, let us have enough information to identify you (eg account number, user name, registration details), and let us know the information that is incorrect and what it should be replaced with
  • Or go on “my personal data” in the footer of the website

Right to delete your information

You can request to delete your information which we hold.. If you would like to do this, please:

  • email, call or write to us (using the contact details below)
  • Or go on “my personal data” in the footer of the website

Right to ask us to stop contacting you with direct marketing

You can ask us to stop contacting you for direct marketing purposes. If you would like to do this, please:

  • email, call or write to us (using the contact details below)
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know what method of contact you are not happy with if you are unhappy with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by post)

From time to time we may also have other methods to unsubscribe from any direct marketing including for example, unsubscribe buttons or web links. If such are offered, please note that there may be some period after selecting to unsubscribe in which marketing may still be received while your request is being processed.

Changes to the privacy policy

We may change this privacy policy from time to time without notifying you. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

Contacting us

If you have any questions about this policy or the information we hold about you, please contact our client services in the UK:

E-mail: [email protected]


Pure Swiss Aesthetics Ltd
Corporation House
Hackmans Lane

Telephone: +44 (0)1621 828384

Calls will be answered Monday to Friday 9.30am to 5pm

We may record calls for quality and training purposes.